Demystifying Wholesale

Panelists Info:

Pam Corwin, Artist, Paper Scissors Rock

Description:

This seminar is targeted at artists new to wholesale and will focus on the following topics:
Pricing Basics
Wholesale Terms & Vocabulary
How to determine your minimum
Checking Credit
Creating your Policies
Requests for Samples
Working with a production calendar
Designing your invoice and other forms

Visit here to view the Demystifying Wholesale recorded webinar.

Booth Design and Merchandising

Panelists:

Bruce Baker

Panelists Info:

Over the past 16 years, Bruce Baker has taught more than 500 workshops throughout the United States and Canada on the subjects of Booth Construction, Marketing, Sales, Slide Presentations, Customer Service, Visual Merchandising, Trends that affect the Craft/Gift Business and Jewelry Display.

Bruce received his MFA with a concentration in Metalwork and Enameling from Graduate School of Art, Bowling Green State University in Ohio. He later went on to sell to over 120 shops and galleries, as well as catalogues

Description:

This workshop is geared to the visual aspects of selling. It is specifically geared to artists/exhibitors who do wholesale markets and trade shows. Learn the secrets that draws customers off the aisle and into your booth and what merchandising methods prompt them to place and order. This workshop is geared to all mediums and all aspects of display and merchandising will be explored. Your booth layout and the fixtures you choose to display your products on have a huge impact on your customers perceptions. The merchandising must match the merchandise, so lighting, product placement and presentation will be covered to ensure that your display is doing its job to showcase your products. Simple and low cost changes to your booth can have a huge impact on your sales don't miss this opportunity to improve your display and your sales.

Visit here to view the Booth Design and Merchandising recorded webinar.